Your submission arrived without article text, so we couldn’t assess climate relevance or tone. Here’s how to turn sustainability claims into a publishable Eco Current story in 2026-credible, clear and useful to readers.

Begin with the outcome. What changed for people or nature-and by how much? Tie claims to emissions cuts, resilience or restoration, not slogans. The IPCC’s latest synthesis report puts warming at about 1.1°C in 2011–2020 versus 1850–1900, which is why evidence-not adjectives-matters.

Say what the claim means in plain English and show the basis. In the UK, the Competition and Markets Authority’s Green Claims Code requires that environmental claims are accurate, clear and not misleading. The ASA’s CAP Code says absolute claims need a high level of proof and that the limits of any life‑cycle claim must be made clear.

Look at enforcement. In March 2024 the CMA secured undertakings from ASOS, Boohoo and George at Asda to clean up fashion marketing-ending vague labels and requiring specific, verifiable information. That’s the standard our readers expect across sectors.

Bring numbers that decision‑makers can reuse. Report greenhouse gases using the GHG Protocol: scope 1 (direct), scope 2 (purchased energy) and scope 3 (value‑chain). State your boundary, base year, method, and progress, and note any third‑party assurance. If scope 3 is material, show which of the 15 categories you’ve calculated.

Be careful with “carbon neutral” or “net zero” claims. ISO 14068‑1:2023 sets out a hierarchy that prioritises real reductions and removals within the value chain before any offsetting. If you use offsets, disclose the type, vintage and standard, and why they’re appropriate.

If you’re a bank, insurer or investment platform, your promotions must meet the FCA’s anti‑greenwashing rule: sustainability claims must be fair, clear and not misleading. The rule applies to all authorised firms from 31 May 2024 and sits alongside the UK’s investment labels.

Operating or selling in the EU? The Commission adopted the first ESRS on 31 July 2023, with sector‑specific standards and rules for non‑EU parents now due by 30 June 2026. Reflect double materiality, value‑chain impacts and governance, and flag any omissions.

To pitch: send 500–800 words setting out the problem, the intervention, and the measurable result; attach your data summary (methods, boundary, base year), any assurance statement, and two named contacts for follow‑up. Keep claims specific, time‑bound and testable. If we can verify it, we can run it.