How to align sustainability stories with Eco Current
Eco Current received no article text with this submission, which means we canât assess how it lines up with our sustainability brief. Thatâs not a dead end. Itâs a chance to reset and show exactly what turns a climate idea into a publishable story.
Our readers expect clear reporting that connects policy and daily life. If a measure changes bills, jobs or air quality, say where, when and for whom. Frame the stakes without drama, then follow with what can be done next. Optimism earns trust when it is built on evidence and accountability.
Evidence starts with reputable sources. The IPCCâs assessments set the scientific context, UNEPâs Emissions Gap reports track ambition, and the International Energy Agency maps energy trends in practice. Use them to anchor your piece, then add fresh local data, not recycled talking points. Write in plain English and avoid unverified green claims.
Every claim should carry a baseline, a timeframe and a method. If a city promises net zero buses, note the current fleet mix, the yearâbyâyear delivery plan and who is paying. If a company announces recycled packaging, show the share of total material, any thirdâparty standard, and whether the change reduces emissions or simply shifts them.
Solutions deserve the same rigour as problems. Strong stories surface tradeâoffs and show what worked elsewhere. Community examples-heatâpump cooperatives, repair schemes and peatland restoration-sit alongside policy and corporate moves, giving readers a credible route from idea to impact.
People move policy. Include voices beyond press offices: a tenant facing cold homes, a bus driver trialling electric depots, a finance director modelling scope 3 emissions. Ground quotes in specifics, and disclose any conflicts of interest so readers can weigh the context.
Keep visuals purposeful. A simple chart that shows bills falling after insulation is more useful than a crowded graphic. Label axes in full, source the data in the caption, and avoid colours that suggest value judgements. If a number is uncertain, show the range rather than a single point.
When you resubmit, please include a working headline with place and date, two named datasets with sources, two onârecord human voices, and a clear action for readers-whether contacting a council, switching to a tariff or joining a local retrofit group. That combination helps us uphold Eco Currentâs standards while giving audiences agency.
Weâre rooting for wellâtold climate reporting that moves policy and markets in the right direction. Send us the copy, and weâll bring the edit, the maps and the checks that turn solid research into a piece our community can use.